Analisis Perjanjian Dalam Transaksi Jual Beli Online Melalui Siaran Langsung di Facebook di Kota Kupang

Authors

  • Marchela Sarianti Tungga Universitas Nusa Cendana
  • Yossie M. Y. Jacob Universitas Nusa Cendana
  • Husni Kusuma Dinata Universitas Nusa Cendana

DOI:

https://doi.org/10.62383/konstitusi.v1i4.224

Keywords:

Agreement, Online buying and selling transactions, Online buyers and online sellers

Abstract

Transactions are legal acts using computers, computer networks, and/or other electronic media. One of the online shopping trends in Indonesia now is shopping using a live broadcast system via the social media Facebook. The system is where the seller displays the goods being sold and states the condition, the type of material, and the price determined by the seller. And if there are interested buyers, there will be a sale and purchase agreement between them. The formulation of the problem in this research is (1) How to implement agreements in online buying and selling transactions via live broadcasts on Facebook. (2) What are the obstacles to implementing the agreement in protecting the rights and obligations of buyers and sellers in online buying and selling transactions via live broadcasts on Facebook?This research is empirical juridical research, with data obtained by interviewing 16 respondents and supported by primary and secondary data, quantitative analysis, and description. The results of this research show that: (1) Implementation of responsibilities for the parties in the sale and purchase agreement at Vmshop-Kupang. Where the implementation of responsibilities has been well regulated in the mutual agreement in the agreement made, but the implementation is still less effective and things are still found that are detrimental to online buyers. (2) The inhibiting factor in implementing the sale and purchase agreement on the Vmshop-Kupang Facebook account is the lack of awareness on both sides regarding the importance of the agreement as a value that protects both parties, namely online buyers and online sellers if a dispute occurs in the future and other factors, namely The time to make a letter of agreement takes a very long time and is complicated so that both parties carry out the agreement with a system of trust without thinking about what will happen in the future.Online buyers must pay proper attention to the procedures for carrying out online buying and selling transactions and the rules that exist in buying and selling transactions as well as the importance of written agreements.

Downloads

Download data is not yet available.

References

Abdul Halim Barkatullah, Tegug Prasetyo. (2005). Bisnis e-commerce: Studi sistem keamanan dan hukum di Indonesia. Yogyakarta: Pustaka Pelajar.

Abdul Kadir Muhammad. (1982). Hukum perikatan. Bandung: Alumni.

Achmad Busro. Hukum perikatan berdasarkan buku III KUH Perdata.

Afiful Hudha, Iswantoro, & Dra. Mabruroh, M.M. (2021). Keterjangkauan teknologi informasi dalam live streaming shopping untuk menciptakan minat pembeli pada e-commerce Shopee. Surakarta.

Andi Hamzah. (1990). Aspek-aspek pidana di bidang komputer. Jakarta: Sinar Grafika.

Gunawan Widjaja, & Ahmad Yani. (2000). Hukum tentang perlindungan konsumen. Jakarta: Gramedia Pustaka Utama.

H. Chairuman Pasaribu, & Suhrawardi K. Lubis. (2004). Hukum perjanjian dalam Islam. Jakarta: Sinar Grafika.

Husein Umar. (2002). Research methods in finance and banking (2nd ed.). Jakarta: PT Gramedia Pustaka Utama.

Kitab Undang-Undang Hukum Perdata.

Pera Nurfathiyah. (2011). Pemanfaatan video sebagai media. Jurnal Pengabdian pada Masyarakat, 52.

Peraturan Menteri Perdagangan Nomor 40 Tahun 2022 tentang Perubahan Permendag Nomor 18 Tahun 2021 tentang Larangan Impor Pakaian Bekas.

Peraturan Pemerintah No. 71 Tahun 2019 tentang Penyelenggaraan Sistem dan Transaksi Elektronik.

Peraturan Pemerintah No. 82 Tahun 2012 tentang Penyelenggaraan Sistem dan Transaksi Elektronik. Diakses 16 Februari 2024.

R. Subekti. Aneka perjanjian. Bandung: Citra Aditya Bakti.

Ratna Artha Windari. Hukum perjanjian. Yogyakarta: Graha Ilmu.

Resa Raditio. (2014). Aspek hukum transaksi elektronik. Yogyakarta: Graha Ilmu.

Ronny Hanitjo Soemitro. Metode penelitian hukum dan jurimetri. Jakarta: Ghalia Indonesia.

Srisadono, W. (2018). Strategi perusahaan e-commerce membangun brand community di media sosial. Jurnal Pustaka Komunikasi.

Sugiono. (2001). Metode penelitian administrasi. Bandung: Alfabetha.

Tashia. Sistem e-commerce dan perlindungan konsumen. Diakses dari https://kominfo.go.id

Undang-Undang Informasi dan Teknologi Elektronik No. 19 Tahun 2016 atas Perubahan No. 11 Tahun 2008.

Undang-Undang No. 8 Tahun 1999 tentang Perlindungan Konsumen.

Wirjono Prodjodikoro. (1981). Asas-asas hukum perjanjian. Bandung: Alumni.

Zuchri Abdussamad. (2021). Metode penelitian kualitatif. Cetakan 1. Surakarta: Syakir Media Press.

Published

2024-10-21

How to Cite

Marchela Sarianti Tungga, Yossie M. Y. Jacob, & Husni Kusuma Dinata. (2024). Analisis Perjanjian Dalam Transaksi Jual Beli Online Melalui Siaran Langsung di Facebook di Kota Kupang. Konstitusi : Jurnal Hukum, Administrasi Publik, Dan Ilmu Komunikasi, 1(4), 253–262. https://doi.org/10.62383/konstitusi.v1i4.224