Pengaruh Penggunaan Media Sosial dalam Pemasaran Rumah Sakit: Systematic Review
Studi Kasus RS. Proklamasi Rengasdengklok
DOI:
https://doi.org/10.62383/federalisme.v2i3.981Keywords:
Hospital Marketing, Hospital, Marketing, Social MediaAbstract
Hospitals as organizations that serve the interests of many people also need to carry out marketing to improve the quality of service and also the company's image in the community, so that hospital public relations need to work optimally using available media, one of which is social media to market their service products. This study aims to determine the effect of the use of social media in hospital marketing at RS. Proklamasi Rengasdengklok. In this case, the researcher used the systematic review method, namely an evidence-based method to conduct a systematic review. The source of the article was taken from related articles published in 2019-2022 using Google Scholar and PubMed. The inclusion criteria were (1) research conducted on the use of social media in marketing in hospitals during the last 3 years, (2) all descriptive and analytical studies with different methodologies, and (3) only studies in English, using the keyword "social media" combined with the keywords "hospital" and "marketing" or "hospital marketing". This article is based on research findings from various previously existing research journals. The conclusion is that social media has an influence on hospital marketing, including RS. Proklamasi Rengasdengklok in Karawang Regency, although social media users in the sub-district are still not optimal, but it is very helpful in terms of marketing.
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Sumber tambahan (web umum, bukan jurnal ilmiah):
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